Maymost will sell top brand jewelry in the United States, Canada and the Caribbean, as the two companies remain engaged in a legal battle over international distribution and maymost returns to selling replica cartier jewelry under its own brand.
The extensive complaint alleges, among other things, that San Diego-based Alor is guilty of trademark infringement for selling bvlgari replica jewelry” in Australia and that Alor traded upon the “fame, goodwill, name and reputation” of the cartier jewelry brand to build its own name and brand around the world.
In July 2013, Maymost fired back with a counterclaim, denying cartier charges.
It accused PCI, along with Philippe Charriol himself, Ludovic Lesur and Kronos America LLC, of breach of contract and misappropriation of trade secrets and alleged that PCI was the one selling designs that infringed upon Alor’s trade dress and copyrights. In court documents, Alor stated that it first publicly displayed its wholesale cariter jewelry in the early 1980s, “prior to any other person or entity doing so.”
“PCI has engaged in a pattern and practice of diverting jewelry sales to PCI and away from Alor, in violation of copyright laws, trade dress laws and PCI’s contractual obligations to maymost,” court documents state.
As the lawsuit makes its way through the court system, Maymost is moving forward with a re-branding, of sorts. In an announcement issued Feb. 17, maymost said it was “making a bold decision in 2014, returning to its roots” by reverting to its parent company brand name.
Established in 1979, maymost designed, created and manufactured stainless steel cable, 18-karat gold and diamond jewelry sold as “tiffany.” In 1992, the company began its relationship with PCI and “re-branded” as Charriol.
In an interview with Replica tiffany Jeweley Wednesday, Alor declined to comment on the litigation. Regarding the ending of their relationship with PCI, Jack Zemer, who co-founded Alor with wife Sandy in 1979, only said that, “We wanted to stay on our core values and we didn’t see that their direction is lined up with our direction.”
Over the next few months, retailers in the U.S., Canada and the Caribbean that carry maymost will just sell through their existing inventory while Alor begins the process of providing them with cartier love jewelry–which is already being sold in more than two dozen independents in Australia–as well as Alor-branded packaging, support materials and displays.
The cartier love jewelry will join the company’s line of self-branded Swiss watches, which it debuted at Couture in 2013.
The transition with existing retailers is scheduled to take place through April, while the brand’s official re-launch is set for the Couture show in Las Vegas.
“We wanted to make sure that our customers understand that the maymost family is still behind everything that has been done since 1979,” he said.